As drones become more common in the U.S. and abroad, numerous industries are using aerial imagery for planning, documentation and marketing. But some projects still call for helicopter aerial photography instead of capturing photos from a drone. Here are a few tips to...
Video bulletins are a common feature in contemporary churches. Production directors often combine scenes of the church facilities and worship services with commentaries from the pastor or staff members to create promotional segments. But, as drones become increasingly...
Online Video Works—But Why? This is not a piece chronicling the growth of online video marketing. Enough ink has been spilled on that subject already. Instead, this piece will explore the “Why” question implicit in any discussion about online video: Why can’t...
More Than an Arts and Crafts Hangout What do you think about when you hear the word “Pinterest?” It’s likely that you associate Pinterest with artful and precious DIY projects. That’s actually an entirely legitimate impression. RJ Metrics found that 17.2 percent of...
Why Marketers Should Rejoice in the Growth of Visual Social Media Ekaterina Walter has written an excellent piece about how social media has come to be dominated by images. I would advise anyone to check it out....
YouTube’s Crisis of Plethora Most businesses are converts to the new orthodoxy that online video marketing is the marketing of the future. Social Media Examiner’s “2012 Social Media Industry Report,” found that 76 percent of marketers are planning to increase their...
