Why Marketers Should Rejoice in the Growth of Visual Social Media Ekaterina Walter has written an excellent piece about how social media has come to be dominated by images. I would advise anyone to check it out....
YouTube’s Crisis of Plethora Most businesses are converts to the new orthodoxy that online video marketing is the marketing of the future. Social Media Examiner’s “2012 Social Media Industry Report,” found that 76 percent of marketers are planning to increase their...
Mobile Video Advertising The Marriage of Showyou and OMD Showyou, a video viewing app for the iPad, iPhone and iPod touch, recently announced a partnership with the marketing and communications agency OMD and six of the brands it represents: Levis, Showtime, Mountain...
Successful marketing does one thing: it captivates consumers by appealing to some component of their psychology. It locates needs and wants and then, having located these needs and wants, it gives consumers a solution that addresses them. To say that marketing...
Undercover Tourist, a travel and ticket reseller business, knows how to create great video marketing content. The company set up a YouTube channel 2 years ago and has accumulated more than 7,000 dedicated subscribers in that time. The videos on its channel have been...
Online video marketing represents an opportunity for businesses looking to either gain an edge over less tech-savvy competitors or maintain an edge they’ve already established. Comscore, a source of digital business analytics, tracked 181 million American internet...
