News & Media
Stay on top of the latest developments with Global Video and the drone industry.
Aerial Video of Mixed Use Development Under Construction
New aerial video footage shows that construction has been moving forward at breakneck speed following the long-delayed groundbreaking for The River Walk at Central Park in August 2013. The 158-acre mixed use development in Flower Mound, Texas first received zoning...
The Connection Between Video Marketing and Conversion Rates
A|wear’s Video Marketing Success Internet Retailing recently released a story explaining how the Fashion Brand A|wear dramatically boosted its conversion rates - the proportion of visitors who go to the site and take some action beyond just browsing its content....
Screenwriting for Online Video Marketing
We live in a culture saturated and conditioned by film. This means that most of us can intuitively recognize a movie with a bad script. But when we leave the theater annoyed and puzzled, and begin engaging in ruthless armchair criticism, we probably don’t talk much...
Color and Video Marketing
The introduction of color film forever changed the movie industry. Black and white film hasn’t been wholly abandoned; it is still a valuable tool for artists who want viewers to focus exclusively on their subjects (In black and white images, the tones, shapes,...
Holiday Online Video Brings Brands Christmas Cheer
Online Video Marketing and Purchasing Behavior In 2011, Liveclicker, a leading provider of online video solutions, analyzed more than 7,500 videos across 25 e-commerce sites with the aim of figuring out if these videos influenced consumers’ shopping behaviors. Even...
Storytelling in Online Video Marketing
A compelling narrative makes for a successful online video. But, how do you craft a story that grabs the viewers’ attention, particularly if you have only a minute for your tale? Read on to discover the key strategies for effective storytelling in your online video marketing campaigns.