Screenwriting for Online Video Marketing

Screenwriting for Online Video Marketing

We live in a culture saturated and conditioned by film.  This means that most of us can intuitively recognize a movie with a bad script.  But when we leave the theater annoyed and puzzled, and begin engaging in ruthless armchair criticism, we probably don’t talk much...
Color and Video Marketing

Color and Video Marketing

The introduction of color film forever changed the movie industry.  Black and white film hasn’t been wholly abandoned; it is still a valuable tool for artists who want viewers to focus exclusively on their subjects (In black and white images, the tones, shapes,...
Holiday Online Video Brings Brands Christmas Cheer

Holiday Online Video Brings Brands Christmas Cheer

Online Video Marketing and Purchasing Behavior In 2011, Liveclicker, a leading provider of online video solutions, analyzed more than 7,500 videos across 25 e-commerce sites with the aim of figuring out if these videos influenced consumers’ shopping behaviors. Even...
Storytelling in Online Video Marketing

Storytelling in Online Video Marketing

Imbue Your Online Videos with Adventure and Story There is a scene in Lewis Carroll’s Alice’s Adventures in Wonderland when Alice, the cheery protagonist, is chatting with the mopey Mock Turtle and the oft exasperated Gryphon about her goings on in Wonderland.  The...